Tell Success Stories that Persuade Customers to Buy

A proposal with job specs, costs, and timing is “commodity” selling. Establish your added value with the credibility and emotion of stories where customers can see themselves and their desired outcomes. More important, they see you as the solution to their problems.

Thursday April 18th, 2019 from 8:00am – 9:30am

At the Schmidt Training and Technology Center, RACC Campus – Room T118

15 South Front Street, Reading PA 19601 – Free Parking in Adjacent Garage
Networking and Breakfast starts at 7:30am
Cost:  $25 / person (includes Continental Breakfast)


This highly interactive session will help you improve the stickiness and persuasiveness of your selling presentations, supporting case histories, and elevator speeches. Put an end to boilerplate pitches that aren’t tailored to each prospect. Start telling your compelling and convincing selling story.

Key Takeaways

  • The 7-Step Flow to a Persuasive Presentation or Elevator Pitch
  • How to “Play the Movie:” Borrow Hollywood’s ABCD Story Formula
  • 3 Powerful Story Platforms from publishing that apply to B2B selling
  • It’s NOT About You But About Client Outcomes—the client is the HERO
  • How to start in ACTION and end with a CALL TO ACTION

Who Should Attend

  • CEOs, COOs, CMOs, VPs & Directors Marketing & Sales, Newly promoted C-Suite Leaders
  • Marketing/PR Directors and Managers, Key Sales Leaders

Gerry Lantz is a Managing Director of Nimble Leader, a management consultancy focused on sustainable business transformation. Gerry is a branding expert, marketing strategist, and content developer—a bit of a trifecta. He brings the persuasiveness of stories to B2B marketers to increase the emotion, persuasiveness, and differentiation that may be hidden in their product or service. Gerry was a “Mad Man,” spending 24 years in New York at two global advertising agencies and as a Corporate Marketing Director. Gerry has received multiple industry awards for creativity and market effectiveness. 
Mr. Lantz holds an M.A. in Communications from Temple University.

Contact Mike Salute at or 610.372.4721 ext. 5176
Schmidt Training and Technology Center (
Nimble Leader (

Categories: Nimble Leader, Operational Excellence Training and Programs

%d bloggers like this: